Writer, detective and lawyer were some of Renata’s childhood dreams. Her early consciousness to combine passion for work and financial sustainability led her to follow her grandfather’s footsteps as a journalist. She graduated in Social Communication by Catholic University, she attended a Masters degree in Health Communication at the Lisbon Medical School and she started her career as journalist. However, her passion for health along with talent for listening and understanding people led her to join the public relations and public affairs industry, where she was lucky to design, develop and implement communication strategies in several fields. Throughout 18 years of experience Renata worked in agencies like Atrevia, Porter Novelli, GCI and Float with some challenging pharmaceutical companies and other health players, such as Ratiopharm, Wyeth, Widex, Pfizer, AMGEN, Crioestaminal, Merck and Servier. To convert hard health topics into appealing stories and to build bridges with politicians and journalists is part of her daily routine. If Renata could time travel, she would be happy to meet the cutting-edge writer and never-ending storyteller Simone the Beauvoir. Her two sons inspire her every day to be a better person and professional. She is nostalgic about childhood idleness and time to read more.
Renata Pinto is Managing Partner.