She was born at summer peak. Her mother named her Carmen as a tribute to an actress she loved. She inherited from her father values like honor, loyalty, work, truth and character. When she was a kid she aimed to become an artist; performing, dancing and singing were her dreams to come true. But she ended up graduating in Marketing and Advertising. Carmen has been working in Branding for 24 years. Young & Rubicam, DDB and Grupo Novodesign are some of the great companies where she learnt and grew so much. She designed many communication strategies, she got acquainted with several markets and she tracked the growth and development of different Portuguese and foreign brands such as: Galp, Optimus, Pascoal, Volkswagen, Lufthansa, Compal, Sagres, Delta, The Navigator Company, among others. She looks forward to having a magic button that enables her to be always enlightened and in a state of grace. But even without the genie, Carmen is inspired by music, good energy and good examples. She loves long chats, pets, books and movies. She is organized, self-demanding, creative a good listener and a mediator. Her motto is “Sing like no one’s listening. Love like you’ve never been hurt. Dance like nobody’s watching. And Live like it’s heaven on earth.” (Mark Twain)
Carmen is Founder & Head of Operations.