Future belongs to those who believe in progress. And progress comes via innovation. It is worth reading the trends report by Trendwatching, “Truthful Consumerism – the future of consumerism in a world of polarization, populism and post-truth”.
Despite all uncertainty of the present, we are living a new era of growth, meaning and opportunity. It’s up to the organizations and brands to build the future focusing on 5 core human truths in order to ground innovation and fuel progress:
- Positive Impact
By Cristina Belo, Head of New Media, AllBy Creativity