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5 Truths about the Future of Consumerism

Future belongs to those who believe in progress. And progress comes via innovation. It is worth reading the trends report by Trendwatching, “Truthful Consumerism – the future of consumerism in a world of polarization, populism and post-truth”.

Despite all uncertainty of the present, we are living a new era of growth, meaning and opportunity. It’s up to the organizations and brands to build the future focusing on 5 core human truths in order to ground innovation and fuel progress:


  1. Transparency
  2. Aspiration
  3. Positive Impact
  4. Tolerance
  5. Empowerment

By Cristina Belo, Head of New Media, AllBy Creativity

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wb_top_access5 Truths about the Future of Consumerism